Google Ads

Mini Case Study

Client: DTC Skincare Brand
Objective: Drive high-intent traffic and improve ROAS on Google Search & Shopping

Results (90 days):

• 3.8x Return on Ad Spend (ROAS)

• 65% increase in qualified leads

• 220% growth in Shopping campaign revenue

Highlight: Using Performance Max + branded keyword strategy, we scaled daily revenue without increasing CPC.

Best For:

• Brands with search demand or high-intent keywords

• Local businesses, SaaS, service providers

• E-commerce with specific products (Google Shopping)

Ideal Niches:

• Health & wellness services

• Legal & finance

• Home services (plumbers, HVAC, etc.)

• B2B SaaS tools

• High-ticket e-commerce products

Why: Google Ads targets people actively searching for a product or service. It’s ideal when your audience already knows what they want.

Which type of Businesses need Google Ads